By now, everyone has heard about the massive success associated with Instagram’s Android release. Not only did the photo app’s installation base grow by tens of millions of users, Facebook purchased Instagram for $1 billion. Even if mobile developers don’t end up getting that much money for their efforts, a fraction of that payday is more than enough to turn a profit. But what makes Instagram such a desirable purchase for a company like Facebook? Mobile Marketing The mobile market grows each and every year, with many different advertising models employed by developers and companies alike. One of the most effective advertisement methods involves getting your brand’s message and image across through the application itself
4 New Timeline Features Brands Should Be Using
April 23, 2012 By Leave a Comment
1. Admin Panel Take some time to explore the in-depth features of the newly improved admin panel. Much of the old Facebook insights are still included, but the revamped version is much easier on the eyes, and includes additional insightful aspects such as: – You can now view the date that a new fan “Likes” your page. Get creative and personal with this new feature by highlighting and/or thanking the new fan for liking your page. – The ability to see which month your page was most engaging.
Match Types to Change in Google AdWords
April 22, 2012 By Leave a Comment
When I first heard this news, I was incensed. Now I know that advertisers can opt-out of the changes, I am a little calmer, but still annoyed. Here’s the deal: Starting next month, Google is changing the way match types work in AdWords. From mid May onwards, misspellings, plurals and variations of your Exact Match and Phrase Match keywords on Google AdWords will trigger your ads. In the past, if you wanted your ad to appear for variations, abbreviations or misspellings, you would use Broad Match targeting.
The 5 Laws of Pinning
April 20, 2012 By Leave a Comment
Pinterest is a social media site that is gaining attention and gaining it fast. The site has been around for two years now, but only started gaining a lot of users these past few months. It is said to be the fastest growing social media site today. And because our customers are getting on it, let’s take a look at some of the advantages that the new site can offer to our personal brand or our small business. Pinterest is a place where you can share images and videos. You can post images and videos that interest you and share them with your followers. On the business and marketing side of it, you can take advantage of the site to share your business through visuals, build a network, and drive traffic to your blog site.
10 Tips for Creating Effective Calls to Action — A SPN Exclusive Article
April 20, 2012 By Leave a Comment
In my article titled, 10 Tips for Split Testing Email Campaigns, I touched upon “Calls-to-Action (CTAs).” In ‘email marketing, as well as online marketing. There are a number of important elements associated with CTAs you can optimize to improve your click through rates (CTRs) and responses, or get your subscribers and visitors to engage in some other meaningful way. These include the words you use to issue the commands (actions), their physical appearance (color, design and scale), and placement (location, location, location). In this article I’m going to discuss how to create effective CTAs to grab the attention of your subscribers and prospects, and provide some examples of effective calls to action. Best Practices for Effective Email Calls to Action CTAs are one of the most useful tools in guiding your subscribers to take immediate action or leading your subscribers to the next step. In an email, the CTA can be hyperlinked text, a clickable button or image that solicits a desired action from a reader and then redirects them to a landing page that provides additional information. It’s an easy way to interact directly with subscribers and prospects and promote engagement with the content of your email to help extend your interaction with subscribers beyond their inbox (e.g., while they are visiting your website and blog, engaging with you via social media, etc.).
10 Great Reasons To Work With A Virtual Assistant
April 20, 2012 By Leave a Comment
The internet has created a new type of business where skilled self-employed administrative professionals work from their homes providing administrative and organizational support to clients who can be down the street or across the globe. These super organized business owners who specialize in client support are called Virtual Assistants. Check out these 10 reasons why an increasing number of business owners are choosing to enlist the help of a virtual assistant: 1 – You have a larger pool of candidates to choose from and an opportunity to find some super awesome help. If you’re just looking for an in-person assistant, then obviously you’re limited to what your city has to offer. If, however you open up your search to the entire nation or world, you can find hidden talent (or talent that you otherwise would not have come into contact with). If you work in a very specialized niche, then having a wider pool of talent to choose from is essential in finding the best person to help you in your business
12 Easy Tips for a More Successful FAQ Page
April 20, 2012 By Leave a Comment
Your FAQ or “Frequently Asked Questions” page can be a very important part of your business website. Your FAQ page is important for several reasons. * Your FAQ page could raise your Google rankings * Your FAQ page will help end any confusion your visitors might have * Your FAQ page will give a quick overview of your website content * Your FAQ page could increase your sales Adding a well written and designed FAQ page to your website should be a priority and the tips below will help you ensure your FAQ page will do a great job. 1. Easy Access – Your FAQ page will not be able to work for you if people cannot find it. Be sure to add links in your main navigation panel. You can also add links to your FAQ at the end of your pages
You and Your SEO Content Writer – 5 Reasons You Should Break Up
April 19, 2012 By Leave a Comment
As the old song says, “breaking up is hard to do.” But in some cases, breaking up is absolutely critical for your own survival. And if your SEO content writer isn’t “the one,” you’re risking the survival of your business by sticking around! So, how do you know if it’s time to break up with your SEO content writer? 1. You’ve Been Taken Out for a Spin When your boyfriend shows up to take you for a spin in his new car, that’s a good thing.
